November 8, 2022

Wallerand Moullé-Berteaux

Behind "Le Crayon".

Photo credit : Wallerand Moullé-Berteaux By Antoine Boucaut

Who is Wallerand?

"I'm an entrepreneur and notably the founder & CEO of "Le Crayon"."

Have you always wanted to be an entrepreneur?

"I started my first event management company at 17 with 2 friends! When I was 19, we sold it and then I started a CM company."


How did the idea come about?

"I had cash, I knew how to manage a team, create branding, a box and so I turned to what I liked: a debate media!"

Why a debate media?

"To be able to change or refine your opinion! There was no more of that in the media so we focused on debates!"


The Brush & The Highlighter ?

"Le Pinceau : content creation and influence agency. Le Surligneur : press relations and personal branding agency."

An outstanding moment?

"The Pencil and its launch during covid! There was a before and after covid like for many people but it changed my life."

A 2nd?

"The deal with Google: a call for projects to partner with re-information media. 30 projects worldwide, 3 in France including Le Crayon!"


Le Crayon: future?

"Grow and become the first native digital media group."

Wallerand Moullé-Berteaux.