Who is Wallerand?
"I'm an entrepreneur and notably the founder & CEO of "Le Crayon"."
Have you always wanted to be an entrepreneur?
"I started my first event management company at 17 with 2 friends! When I was 19, we sold it and then I started a CM company."
How did the idea come about?
"I had cash, I knew how to manage a team, create branding, a box and so I turned to what I liked: a debate media!"
Why a debate media?
"To be able to change or refine your opinion! There was no more of that in the media so we focused on debates!"
The Brush & The Highlighter ?
"Le Pinceau : content creation and influence agency. Le Surligneur : press relations and personal branding agency."
An outstanding moment?
"The Pencil and its launch during covid! There was a before and after covid like for many people but it changed my life."
"The deal with Google: a call for projects to partner with re-information media. 30 projects worldwide, 3 in France including Le Crayon!"
Le Crayon: future?
"Grow and become the first native digital media group."