Reminder: what is Sydoux?
"Sydoux is a versatile and elegant brand of women's ready-to-wear clothing associated with the slow fashion movement, which was born in my grandparents' house.
A new design?
"A dress with unbuttonable sleeves."
"The length of the dress can be customized by sending an email. It becomes bespoke."
"Yes, new people are ordering! The green army is doing very well."
Still in the Sydoux spirit?
"The unbuttoning is the SYDOUX spirit! But there are also simpler pieces than this."
Why unbutton the sleeves?
"There was the idea of a button from the beginning. As it's autumn, it's interesting to be able to unbutton the sleeves depending on the weather."
Always sustainable and responsible?
"Always. I create in pre-order to avoid wasting fabric!"
Sydoux is growing fast?
"I was hoping for it but I wasn't expecting it. I was afraid it would stop after the Olive dress, the first model that launched everything. In the end, I almost have orders every day."